The Curious Case of Dutch Windows
A centuries-old tradition of radical openness lives on in the Netherlands—where (ironically) a global leader in window coverings is rooted
If you’ve ever strolled the charming canals of Amsterdam, you’ve likely noticed something curious: windows—big, beautiful windows—with no coverings in sight. That’s right. In a world focused on privacy and blackout blinds, the Dutch seem to be saying, “Come on in, take a look!”
At Hunter Douglas, we’ve spent decades perfecting the art of managing sunlight— from enhancing privacy and controlling glare to improving energy efficiency and protecting interiors from UV damage. Which is why it might seem ironic that we—a global window coverings brand with deep roots in the Netherlands, a place where windows often go completely bare—are telling this story.
But because our business isn’t just about privacy, light control, or performance—it's about understanding how people live with light in their home, we wanted to learn more.
A Tradition Rooted in Openness
The Dutch are famously direct, and their windows reflect that cultural trait. This custom dates to the 17th century, during the Dutch Golden Age, when Calvinist values were deeply woven into society. The idea was moral transparency: if you had nothing to hide, you shouldn't hide it. Leaving your windows bare—or keeping drapery wide open—signaled virtue, humility, and good conduct.
Some historians suggest it also had practical roots: large windows let in precious daylight during long, gray winters. But the symbolism of openness persisted. It became as much a social code as an architectural detail.
Still common? You bet…. but it’s changing.
Walk through cities like Amsterdam, Utrecht, or Haarlem today, and you'll still see plenty of homes without curtains or blinds—especially in historic districts. While modern conveniences and urban density have encouraged more people to opt for privacy solutions, the curtain-free window remains a cultural norm, especially in older neighborhoods.
Interestingly, this openness can also be a bit of a status symbol. Showing off a well-kept home, art collection, or stylish sofa through an uncurtained window? That's the modern Dutch way.
But don’t get too cozy with that view. Before you imagine yourself watching the lives of locals, remember: you can look, but don’t stare. The unspoken Dutch rule? Glance, appreciate, move on.
Natural Light Embraced
The Netherlands isn’t exactly known for its abundant sunshine. So when the light does make an appearance, you want to make the most of it. Whether pulling shades up or keeping those windows uncovered entirely, allowing natural light to flood in boosts mood and minimizes the need for artificial lighting—a practical bonus to the cultural tradition.
Styled Simplicity
Dutch homes are known for their cozy—or as the Dutch say, 'gezellig'—interiors. Clean lines, natural textures, and a curated-but-lived-in look define the style. Open windows offer a glimpse into these beautifully designed spaces.
So, Where Do We Fit Into All This?
While we are a global window coverings company, we understand that not every window needs a treatment, just like not every wall needs a painting. We’re in the business of elevating the window—sometimes with blinds, sometimes with sheers, and sometimes by simply stepping aside and letting nature in.
Because the real goal is enhancing the experience of light, space, and life on the other side of the glass.
More Than Just a View
In the Netherlands, windows aren’t just for looking out—they’re subtle statements of trust and simplicity. And while we proudly offer beautiful ways to shade, soften, and style your space, we also celebrate those moments when the best design decision is no design at all.
So tip your hat (or your bike helmet) to the open windows of Amsterdam. They’re an invitation to see life lived out in the open.